February 2, 2023

Bobbys Brane

Bobbys Brane – Business & Tech Blog

Nike cuts ties with Brooklyn Nets’ Kyrie Irving

1 min read


© Reuters. Dec 4, 2022; Brooklyn, New York, USA; Brooklyn Nets guard Kyrie Irving (11) argues with an official in the fourth quarter against the Boston Celtics at Barclays Center. Mandatory Credit: Wendell Cruz-USA TODAY Sports

(Reuters) -Nike Inc has cut ties with Kyrie Irving, a month after suspending its relationship with the Brooklyn Nets star in the aftermath of his promotion of an anti-Semitic documentary, The Athletic reported on Monday.

Irving faced heavy criticism after he posted a link to the 2018 documentary film on Twitter in late October and later defending the post. The seven-time All Star has since deleted the post and apologized.

Nike (NYSE:) did not immediately respond to a request for comment on The Athletic’s report. Irving could not be immediately reached for comment.

The sportswear giant in November canceled its next Irving-branded shoe release. Several media outlets have reported the sneaker deal to be worth $11 million, but Reuters could not confirm that.

Irving returned to play for The Nets last month, ending a team-imposed eight-game suspension.