February 2, 2023

Bobbys Brane

Bobbys Brane – Business & Tech Blog

Google brings multi-search and in-video search features to India • Bobbys Brane

2 min read

Google said today that it’s bringing its multi-search feature — which allows users to search using both images and text — to India. The company said at its Google for India event on Monday that the feature will be available in English starting today and support Hindi at a later date.

The feature will allow users to use a photo of a clothing pattern, for instance, and add text like “dress” to look up dresses with that pattern. Multisearch was first announced in April, and the company made it available to US-based users in October.

💠 Finding a notebook & a dress in Ikat? No dikkat 💠

Multisearch lets you take pictures or screenshots & add text to your query – just like naturally pointing at something & asking a question about it.
Coming 🔜in multiple Indian languages, starting with Hindi.#GoogleForIndia pic.twitter.com/ZtXKtnHsGD

— Google India (@GoogleIndia) December 19, 2022

The search giant separately said that it will also allow users to search within YouTube videos. This feature, which will be available on the Google Search app, will enable users to type a phrase after tapping on the “Search in the video.” You can search for a phrase and the results will show you occurrences of it in the video. 

Do you struggle with skipping to the good part of the video? 👀
▶ ──🔘── 19:19
We’re piloting the ability to search within videos on your phone’s Search app. Just type in your query using the ‘Search in video’ feature & find exactly what you’re looking for.#GoogleForIndia pic.twitter.com/G3KIhpO7ow

— Google India (@GoogleIndia) December 19, 2022

Google also said that it is improving speech detection for people who are looking up for voiced queries in the Hinglish language. For instance, if someone asked “Sparrow ko Hindi mai kya kehte hai” (what do you call a sparrow in Hindi), the earlier model didn’t detect this properly.

What’s more, Google already allows users in India to look at search result pages in both English and Hindi at the same time. Now, the company plans to extend this to Tamil, Telegu, Marathi, and Bengali languages next year.

The company said that it will make some of these options easily available through shortcuts in the Google app on iOS and extend them to Android at a later stage.