December 2, 2023

Bobbys Brane

Bobbys Brane – Business & Tech Blog

Amazon reaches deal to run shopping ads on Snap

1 min read

© Reuters. FILE PHOTO: The logo of Amazon is seen on the door of an Amazon Books retail store in New York City, U.S., February 14, 2019. REUTERS/Brendan McDermid/File Photo

(Reuters) – Amazon has reached a deal with Snap that will let people buy its products directly from ads on the Snapchat app, the Information reported on Monday, a week after the ecommerce giant struck a similar partnership with Facebook-owner Meta Platforms (NASDAQ:).

The Snapchat advertisement deal, currently being rolled out to customers in the U.S., will allow users to buy products from (NASDAQ:) without leaving the social media app, the Information added.

It would also show them real-time pricing, Prime eligibility and delivery estimates, the report said, citing an Amazon spokesperson.

Amazon did not immediately respond to Reuters’ request for comment. Snap declined to comment.

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